14 Oct 2026
3 weeks ago
291 views
International visitor numbers to New Zealand in August 2026 reached 99% of pre-pandemic levels, signaling strong progress toward the government's goal of matching 2019 figures by year-end. Significant growth was seen particularly from China, Australia, and other key markets, reflecting successful government and industry efforts to boost tourism. As tourism is New Zealand’s second largest export earner and a major employer, this recovery supports economic growth, jobs, and opportunities for Kiwis.
12 Sep 2026
1 month ago
442 views
The Government is investing $835,000, funded by the International Visitor Levy, to enhance Kaikōura’s visitor facilities, especially for cruise arrivals, and improve public spaces for both tourists and locals. This investment aims to support tourism growth by creating a more welcoming experience, boosting the local economy, and addressing pressures on the small local community. By improving infrastructure in Kaikōura, the initiative seeks to increase visitor spending, job opportunities, and overall economic benefits for the region.
10 Sep 2026
1 month ago
504 views
The Government is investing $405,000 to upgrade visitor facilities at Horopito on the Mountains to Sea – Ngā Ara Tūhono Great Ride, addressing the current lack of infrastructure with new toilets, shuttle access, and parking. This project aims to enhance safety, accessibility, and visitor satisfaction, benefiting both locals and the over 67,000 annual visitors while encouraging longer stays in the region. The investment supports sustainable tourism growth by ensuring the area can accommodate increasing visitor numbers and boost the local economy.
07 Sep 2026
2 months ago
728 views
The New Zealand Government is investing $5 million to support six regional tourism initiatives aimed at attracting international visitors during the quieter months of spring 2026 and early summer 2027. These campaigns target tourists from Australia, North America, and China, promoting regional food, wine, hospitality, and outdoor experiences to encourage longer stays and travel beyond main gateways. The funding is allocated to specific projects led by regional organizations to boost local economies and spread tourism benefits across the country.
29 Aug 2026
2 months ago
589 views
Nearly 200,000 cruise ship passengers are expected to visit New Zealand this season, boosting regional tourism, jobs, and businesses, according to Tourism Minister Louise Upston. The government has collaborated closely with the cruise sector to enhance New Zealand's appeal as a must-dock destination, implementing practical measures and hosting industry forums to strengthen its global cruise position. These efforts, alongside infrastructure developments and policy support, aim to build a sustainable cruise industry and contribute to doubling the value of international tourism by 2034.
22 Jul 2026
3 months ago
770 views
The Government is investing $3.8 million from the International Visitor Levy to upgrade public toilet facilities in the Mackenzie and Queenstown Lakes districts, two of New Zealand’s busiest visitor destinations. This funding aims to alleviate the financial burden on local communities by adopting a user-pays approach, ensuring visitors contribute to the maintenance of public amenities. The investment supports tourism's role in sustaining jobs and local businesses while providing cleaner, more reliable infrastructure for both residents and visitors.
14 May 2026
5 months ago
1169 views
International visitor numbers to New Zealand continue to grow, with 358,900 arrivals in March 2026, marking a 15.1% increase from the previous year and nearing pre-pandemic levels. Tourism and Hospitality Minister Louise Upston highlights that this growth boosts the economy by supporting jobs and local businesses, with significant visitor increases from Australia, the United States, and China. Despite challenges like the fuel crisis, tourism remains New Zealand's second largest export earner, contributing substantially to economic growth and employment.
11 Apr 2026
7 months ago
1256 views
The second joint Government and industry Cruise Forum will be held to strengthen New Zealand’s position as a leading cruise destination by addressing challenges and fostering collaboration. The cruise sector significantly contributes $1.37 billion to the economy but faces volatility from global trends, prompting efforts in regulatory coordination, biofouling management, and port infrastructure investment. Additionally, Tourism Minister Louise Upston will promote New Zealand at the Seatrade Cruise Global event to enhance international engagement and showcase the country’s hospitality.
26 Mar 2026
7 months ago
1377 views
The speech highlights New Zealand's efforts to sustainably grow its tourism sector through initiatives like the Regional Events Promotion Fund, Major Events and Tourism Package, and investments in infrastructure such as cycle trails and the New Zealand International Convention Centre. It emphasizes the importance of coordinated national leadership, streamlined regional collaboration, and long-term investment to support tourism as a strategic national asset, culminating in the upcoming Tourism Policy Statement to provide clear direction and governance. The government aims to balance boosting visitor demand with enhancing supply capacity, ensuring growth benefits both visitors and New Zealand communities while protecting unique local experiences.
12 Feb 2026
8 months ago
1331 views
Conservation Minister Tama Potaka announced long-term tourism concessions in the South Island, including a 38-year concession for The Remarkables Ski Area and multi-decade agreements for the Milford Track and Te Ana-au Caves, aimed at supporting jobs and regional economies. These concessions provide operators with investment certainty while maintaining public access and enforcing environmental and safety standards. Tourism Minister Louise Upston emphasized that such stability helps businesses retain staff, deliver quality visitor experiences, and sustain local communities.
10 Feb 2026
9 months ago
1302 views
The Government is investing over $3.2 million in a range of major events across New Zealand, including sports, food, culture, and innovation, as part of its $70 million Major Events and Tourism Package. These events, running from May to December, aim to attract more participants and international visitors, stimulate local economies, and enhance New Zealand's reputation as a world-class destination. Tourism and Hospitality Minister Louise Upston emphasizes that this investment will bring vibrancy to regions, support local businesses, and create unforgettable experiences for both locals and visitors.
15 Jan 2026
9 months ago
1555 views
Canterbury and the West Coast’s regional tourism organisations will receive $1 million to launch the Discover Different campaign, promoting the regions' attractions during autumn and targeting Australian visitors. The initiative highlights the natural beauty, local food and drink, and unique experiences across Canterbury and the West Coast, aiming to support local businesses and boost regional tourism. Delivered through a collaboration of regional bodies, this campaign is part of a broader $3.69 million Regional Tourism Boost funding to attract international visitors to New Zealand’s regions in autumn and early winter 2026.
15 Jan 2026
9 months ago
1482 views
The New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.
19 Nov 2025
11 months ago
1390 views
New Zealand’s 23 Great Rides contribute $1.28 billion annually to local economies, with visitor spending rising 35% from 2021 to 2025, according to the latest evaluation report. Visitor nights and trail usage have also increased significantly, boosting accommodation and hospitality sectors and supporting regional jobs. The Government invests $8 million yearly from the International Visitor Levy and additional funds into trail infrastructure to sustain growth and economic benefits.
14 Nov 2025
11 months ago
1254 views
WellingtonNZ and partner regions are promoting the Classic New Zealand Wine Trail internationally with a $991,000 campaign funded by the government. Tourism and Hospitality Minister Louise Upston highlights the importance of showcasing Wellington, Wairarapa, Hawke’s Bay, and Marlborough to attract more visitors to experience their wine, food, and unique attractions. The campaign aims to encourage travelers to explore beyond popular destinations and discover the diverse flavors and experiences offered along the trail.