Tourism News & Articles
New Zealand’s Great Rides Boost Local Economy by $1.28 Billion in 2025
1 month ago | 181 viewsNew Zealand’s 23 Great Rides contribute $1.28 billion annually to local economies, with visitor spending rising 35% from 2021 to 2025, according to the latest evaluation report. Visitor nights and trail usage have also increased significantly, boosting accommodation and hospitality sectors and supporting regional jobs. The Government invests $8 million yearly from the International Visitor Levy and additional funds into trail infrastructure to sustain growth and economic benefits.
Tags: Louise Upston Sir John Key New Zealand Great Rides Tourism Hospitality Ruapehu Dunedin International Visitor LevyClassic NZ Wine Trail Shines: Major Boost for Wellington and Partner Regions
1 month ago | 201 viewsWellingtonNZ and partner regions are promoting the Classic New Zealand Wine Trail internationally with a $991,000 campaign funded by the government. Tourism and Hospitality Minister Louise Upston highlights the importance of showcasing Wellington, Wairarapa, Hawke’s Bay, and Marlborough to attract more visitors to experience their wine, food, and unique attractions. The campaign aims to encourage travelers to explore beyond popular destinations and discover the diverse flavors and experiences offered along the trail.
Tags: WellingtonNZ partner regions Classic New Zealand Wine Trail Louise Upston Tourism and Hospitality Minister Wellington Wairarapa Hawke’s Bay Marlborough Lonely PlanetDiscover the Southern Way: $393K Campaign to Showcase Authentic Hospitality in Lower South Island
1 month ago | 221 viewsTourism and Hospitality Minister Louise Upston announced that Great South will receive $393,000 to launch a campaign promoting the Southern Way and the region's hospitality to international visitors. The investment aims to showcase the lower South Island's unique experiences, wild beauty, rich flavors, and warm hospitality to new audiences. Led by Great South and regional partners, the campaign will target Australian travelers, particularly those from the Gold Coast, encouraging them to explore iconic destinations like Milford Sound, the Catlins coastline, and Dunedin, while highlighting the region's local events and genuine southern hospitality.
Tags: Great South campaign Southern Way international visitors Tourism and Hospitality Minister Louise Upston lower South Island regional partners Australian travellers Gold CoastRotoruaNZ Receives $4.5M Boost for International Campaigns
1 month ago | 183 viewsRotoruaNZ will receive over $4.5 million for two campaigns promoting the region's geothermal wonders, Māori culture, and hospitality to international visitors. The "North Island x Ctrip" campaign targets travelers from China, Hong Kong, Japan, and South Korea, while the "Kiwi North" campaign focuses on attracting visitors from Australia's eastern seaboard. These initiatives aim to showcase the diverse experiences across the North Island, support local businesses, and enhance the region's reputation as a must-visit destination, funded by the Regional Tourism Boost as part of the Government's Major Events and Tourism Package.
Tags: RotoruaNZ Louise Upston Tourism Hospitality Minister North Island Ctrip China Japan South Korea AustraliaRegional New Zealand Boosted by $5.9M Investment to Attract International Visitors in 2026
1 month ago | 189 viewsThe Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.
Tags: Louise Upston Regional Tourism Boost New Zealand Tourism Hospitality RotoruaNZ WellingtonNZ Great South Australia East AsiaNew Zealand Tourism Soars: Record International Visitor Arrivals in 2025
1 month ago | 306 viewsTourism Minister Louise Upston is pleased with the growth in New Zealand's overseas visitor numbers, particularly from Australia, which saw a 12% increase in arrivals in September 2025 compared to the previous year. Overall, New Zealand welcomed 248,600 international visitors in September 2025, with significant increases also seen from the United States, United Kingdom, and Japan. The government's efforts to attract more international visitors and boost the tourism industry are reflected in the record-high arrivals in Queenstown and Christchurch, as well as the initiatives such as the Tourism Boost package and the $70 million events and tourism investment package.
Tags: Louise Upston Tourism Minister Australia New Zealand Overseas visitors Stats NZ International visitors Tourism industry Everyone Must Go campaignNew Cycle Trails Boost Ruapehu Tourism and Economy
1 month ago | 197 viewsThe Government is funding the completion of Te Ara Mangawhero and Te Hangāruru trails, connecting them to create the Mountains to Sea – Ngā Ara Tūhono cycle journey, aiming to attract more visitors to the Ruapehu region and boost the Central North Island economy. These trails are crucial for completing the full 231km journey from Mount Ruapehu to the Tasman Sea, with only one section left to finish. The project, led by various trusts and organizations, emphasizes partnership, cultural significance, and environmental sustainability, with completion expected by early 2027 through funding from the International Visitor Levy and the Major Events and Tourism Package.
Tags: Ruapehu region Central North Island economy Te Ara Mangawhero Te Hangāruru trails Mountains to Sea Ngā Ara Tūhono cycle journey Louise Upston Tama Potaka Ngā Waihua o Paerangi Trust Te Korowai o WainuiāruaCarnival Adventure to Homeport in Auckland Boosting Cruise Tourism Growth
1 month ago | 242 viewsTourism and Hospitality Minister Louise Upston is excited about Carnival Adventure's return to homeporting in Auckland for the 2027 winter season, marking the first ship to do so since 2023. This move signifies confidence in New Zealand's tourism sector, bringing more visitors, jobs, and opportunities for local businesses. The Government's support for cruise tourism, including infrastructure development and regulatory clarity, demonstrates a commitment to fostering the sector's growth and ensuring New Zealand remains open for business.
Tags: Louise Upston Carnival Auckland Tourism Hospitality Cruise industry New Zealand Cruise visitors Port of Auckland BiofoulingNew Zealand's Cruise Season 2025-2026: Minister Upston Welcomes Strong Opening
3 months ago | 405 viewsTourism and Hospitality Minister Louise Upston is pleased with the start of New Zealand's cruise season, expecting 177,000 visitors from nearly 40 ships for the 2025-2026 season. Efforts have been made to address operational concerns of cruise operators, including managing biofouling, clarifying regulatory costs, and streamlining infrastructure approvals. Upston is leading initiatives to support innovation and growth in the cruise sector, aiming to maximize its economic impact and maintain positive relationships with international cruise lines.
Tags: Louise Upston Tourism Hospitality Minister New Zealand Cruise season Government Industry Biofouling Port of Auckland Innovation.Government Invests $1.6M to Repair Tasman's Great Taste Cycle Trail, Boosting Tourism and Local Economy
3 months ago | 366 viewsThe Government is investing $1.6 million to repair and reopen Tasman’s Great Taste Cycle Trail, damaged by recent storms, aiming to boost tourism and support local businesses. The funding will address flood and wind damage by repairing sections, replacing infrastructure, and creating alternative routes. Reopening the trail will benefit the Nelson-Tasman region, reconnect communities, and provide opportunities for locals and visitors to enjoy the outdoors.
Tags: Government investment repair trail funding tourism Louise Upston weather communities businesses‘Everyone Must Go’ Campaign Drives Surge in Australian Tourism to New Zealand
5 months ago | 1019 viewsThe 'Everyone Must Go' campaign in New Zealand exceeded expectations, bringing in over 7,981 additional visitors and generating significant attention on both sides of the Tasman. Tourism and Hospitality Minister Louise Upston highlights the campaign's success in boosting regional economies and tourism operators through collaboration between the sector and government. The campaign's strong results led to further investment, showcasing the positive impact of targeted marketing efforts on driving economic growth and supporting the tourism industry.
Tags: Louise Upston Tourism New Zealand Australia Campaign Economy Tourism Minister Visitors Regional Economies Tourism Operators