Articles tagged with Campaign
Government Boosts Funding for Smokefree Youth Music Programs to Promote Health
3 weeks ago | 201 viewsThe Government is increasing funding to $550,000 per year for the next three years to support Smokefreerockquest and Smokefree Tangata Beats, youth music programs promoting smokefree and vapefree lifestyles. These events have been instrumental in encouraging creativity and wellbeing among young people for 36 years, contributing to a significant decline in smoking and vaping rates among youth. The 2025 editions achieved record participation and audience engagement, highlighting their effectiveness in reaching and influencing young people.
Tags: Casey Costello Smokefreerockquest Smokefree Tangata Beats Health NZ Associate Health Minister youth music programmes smokefree lifestyle vapefree lifestyle quit smoking campaigns government investmentTop Up Campaign Empowers Over 3 Million Kiwis to Boost Mental Wellbeing
3 months ago | 403 viewsThe nationwide Top Up campaign, launched in August to promote the Five Ways to Wellbeing, has reached over 3.2 million New Zealanders and attracted 115,000 website visitors in four months, exceeding expectations. The campaign encourages simple, evidence-based daily actions to boost mental health and aims to shift the focus from crisis to prevention, supported by government funding for community initiatives. Mental Health Minister Matt Doocey highlights the strong public engagement as a positive step toward reducing stigma and fostering proactive mental wellbeing across all communities.
Tags: Matt Doocey Top Up campaign Mental Health Minister New Zealand Mental Health Foundation VML Five Ways to Wellbeing Mental Health Targets Community Grants Scheme KiwisDiscover the Southern Way: $393K Campaign to Showcase Authentic Hospitality in Lower South Island
4 months ago | 515 viewsTourism and Hospitality Minister Louise Upston announced that Great South will receive $393,000 to launch a campaign promoting the Southern Way and the region's hospitality to international visitors. The investment aims to showcase the lower South Island's unique experiences, wild beauty, rich flavors, and warm hospitality to new audiences. Led by Great South and regional partners, the campaign will target Australian travelers, particularly those from the Gold Coast, encouraging them to explore iconic destinations like Milford Sound, the Catlins coastline, and Dunedin, while highlighting the region's local events and genuine southern hospitality.
Tags: Great South campaign Southern Way international visitors Tourism and Hospitality Minister Louise Upston lower South Island regional partners Australian travellers Gold CoastNew Zealand Tourism Soars: Record International Visitor Arrivals in 2025
4 months ago | 1107 viewsTourism Minister Louise Upston is pleased with the growth in New Zealand's overseas visitor numbers, particularly from Australia, which saw a 12% increase in arrivals in September 2025 compared to the previous year. Overall, New Zealand welcomed 248,600 international visitors in September 2025, with significant increases also seen from the United States, United Kingdom, and Japan. The government's efforts to attract more international visitors and boost the tourism industry are reflected in the record-high arrivals in Queenstown and Christchurch, as well as the initiatives such as the Tourism Boost package and the $70 million events and tourism investment package.
Tags: Louise Upston Tourism Minister Australia New Zealand Overseas visitors Stats NZ International visitors Tourism industry Everyone Must Go campaignGovernment Targets Meth Epidemic with Seized Funds: A Nationwide Campaign Against Drug Use and Gang Profits
4 months ago | 507 viewsThe Government is using seized criminal money to fund a nationwide anti-methamphetamine campaign, aiming to reduce violent crime and support victims. Associate Justice Minister Nicole McKee emphasizes the destructive impact of meth on families and communities, highlighting the importance of providing help for recovery. The campaign, led by Health New Zealand, is part of a broader effort to combat organized crime, with a focus on cutting off illegal profits and making communities safer.
Tags: Government criminals campaign methamphetamine gangs Nicole McKee Proceeds of Crime Fund Health New Zealand organised crimeMeasles Immunisation Week Urges New Zealanders to Protect their Families
4 months ago | 455 viewsHealth New Zealand is launching a nationwide Measles Immunisation Week to combat rising measles cases, urging all New Zealanders to check and protect their immunisation status. The campaign aims to raise awareness about the MMR vaccine, promote timely immunisation for all ages, and support health sector efforts to prevent measles spread. Free MMR immunisations are available for individuals aged 12 months and older, with additional clinics running throughout the week to facilitate vaccinations.
Tags: Health Minister Simeon Brown Associate Education Minister David Seymour Measles Immunisation Week MMR vaccine immunisation status nationwide campaign measles outbreak Aotearoa Immunisation Register vaccination community transmissionStay Safe in Crowded Places: Escape, Hide, Tell Safety Campaign by Police Minister
6 months ago | 522 viewsA new safety campaign in New Zealand led by Police Minister Mark Mitchell provides guidance on staying safe during an armed offender incident in crowded places. The campaign emphasizes three key steps: Escape, Hide, Tell, to be followed in the unlikely event of such an incident. The initiative aims to prepare individuals in public spaces like sports venues, transport hubs, and shopping areas, stressing the importance of being informed and ready to respond effectively for personal and public safety.
Tags: safety campaign Kiwis armed offender incident Police Minister Mark Mitchell New Zealanders public spaces active armed offender Escape HideNew Zealand Launches Top Up Campaign for Better Mental Health
7 months ago | 1282 viewsMental Health Minister Matt Doocey introduced a national Top Up campaign promoting everyday actions to enhance mental health using the evidence-based 5 Ways to Wellbeing. The initiative aims to encourage proactive behavior change for better mental wellbeing across various settings. The campaign, developed in partnership with the Mental Health Foundation, aligns with the Government's Mental Health Targets by emphasizing prevention and early intervention while also improving support services.
Tags: Mental Health Minister Matt Doocey Top Up campaign 5 Ways to Wellbeing New Zealanders mental wellbeing preventative actions mental health issues Mental Health Foundation VML‘Everyone Must Go’ Campaign Drives Surge in Australian Tourism to New Zealand
8 months ago | 1427 viewsThe 'Everyone Must Go' campaign in New Zealand exceeded expectations, bringing in over 7,981 additional visitors and generating significant attention on both sides of the Tasman. Tourism and Hospitality Minister Louise Upston highlights the campaign's success in boosting regional economies and tourism operators through collaboration between the sector and government. The campaign's strong results led to further investment, showcasing the positive impact of targeted marketing efforts on driving economic growth and supporting the tourism industry.
Tags: Louise Upston Tourism New Zealand Australia Campaign Economy Tourism Minister Visitors Regional Economies Tourism Operators