Southern Way Campaign Boosts Lower South Island Tourism with $459K Funding

The New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.