Articles tagged with Regional Tourism Boost
New Zealand Invests $3.69M to Boost Regional Tourism and Attract Visitors
1 month ago | 204 viewsThe New Zealand Government is investing $3.69 million through the Regional Tourism Boost to promote international visitors exploring regional areas beyond typical hotspots. Five targeted campaigns will attract tourists from the USA, Canada, and Australia to diverse regions, highlighting unique experiences like cycling, wine tasting, and local hospitality during quieter seasons. This initiative aims to support local businesses, create jobs, and ensure tourism benefits are shared across the country’s communities.
Tags: Louise Upston Tātaki Auckland Unlimited ChristchurchNZ Destination Great Lake Taupō Great South Hamilton & Waikato Tourism New Zealand Regional Tourism Boost Tourism and Hospitality Minister Hamilton AirportSouthern Way Campaign Boosts Lower South Island Tourism with $459K Funding
1 month ago | 237 viewsThe New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.
Tags: Louise Upston Southern Way Great South Tourism Waitaki Enterprise Dunedin Clutha Development Tourism Central Otago Destination Queenstown Lake Wanaka Tourism Regional Tourism Boost FundRegional New Zealand Boosted by $5.9M Investment to Attract International Visitors in 2026
3 months ago | 396 viewsThe Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.
Tags: Louise Upston Regional Tourism Boost New Zealand Tourism Hospitality RotoruaNZ WellingtonNZ Great South Australia East Asia