Articles tagged with Southern Way
Southern Way Campaign Boosts Lower South Island Tourism with $459K Funding
1 month ago | 213 viewsThe New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.
Tags: Louise Upston Southern Way Great South Tourism Waitaki Enterprise Dunedin Clutha Development Tourism Central Otago Destination Queenstown Lake Wanaka Tourism Regional Tourism Boost FundDiscover the Southern Way: $393K Campaign to Showcase Authentic Hospitality in Lower South Island
3 months ago | 431 viewsTourism and Hospitality Minister Louise Upston announced that Great South will receive $393,000 to launch a campaign promoting the Southern Way and the region's hospitality to international visitors. The investment aims to showcase the lower South Island's unique experiences, wild beauty, rich flavors, and warm hospitality to new audiences. Led by Great South and regional partners, the campaign will target Australian travelers, particularly those from the Gold Coast, encouraging them to explore iconic destinations like Milford Sound, the Catlins coastline, and Dunedin, while highlighting the region's local events and genuine southern hospitality.
Tags: Great South campaign Southern Way international visitors Tourism and Hospitality Minister Louise Upston lower South Island regional partners Australian travellers Gold Coast