Articles tagged with Tourism Policy Statement
New Zealand's Tourism Growth Plan Aims to Double Export Value by 2034
1 month ago | 378 viewsThe New Zealand Government, led by Tourism and Hospitality Minister Louise Upston, has released a Tourism Policy Statement to guide collaboration between central and local governments and industry in growing tourism and boosting regional economies. The policy aims to double the value of tourism exports by 2034 through strategic investments, infrastructure, marketing, and initiatives like the Regional Tourism Boost, which supports campaigns to attract international visitors beyond main centers and peak seasons. With $5 million allocated for round three of the Regional Tourism Boost, targeting key markets such as Australia, China, and North America, recent data shows tourism is recovering strongly, with international visitor numbers reaching 94% of pre-pandemic levels.
Tags: Louise Upston New Zealand Tourism Policy Statement Regional Tourism Boost International Visitor Levy Major Events and Tourism Package Stats NZ Australian market Chinese market North American marketShaping New Zealand Tourism 2050: Growth, Sustainability, and System Reform
4 months ago | 849 viewsThe speech highlights New Zealand's efforts to sustainably grow its tourism sector through initiatives like the Regional Events Promotion Fund, Major Events and Tourism Package, and investments in infrastructure such as cycle trails and the New Zealand International Convention Centre. It emphasizes the importance of coordinated national leadership, streamlined regional collaboration, and long-term investment to support tourism as a strategic national asset, culminating in the upcoming Tourism Policy Statement to provide clear direction and governance. The government aims to balance boosting visitor demand with enhancing supply capacity, ensuring growth benefits both visitors and New Zealand communities while protecting unique local experiences.
Tags: John Glover Susan Houge Mackenzie Otago Tourism Policy School New Zealand Tourism Growth Roadmap Tourism System Review Tourism Policy Statement Michelin Guide Regional Events Promotion Fund 2026 Hospitality Summit