Shaping New Zealand Tourism 2050: Growth, Sustainability, and System Reform

The speech highlights New Zealand's efforts to sustainably grow its tourism sector through initiatives like the Regional Events Promotion Fund, Major Events and Tourism Package, and investments in infrastructure such as cycle trails and the New Zealand International Convention Centre. It emphasizes the importance of coordinated national leadership, streamlined regional collaboration, and long-term investment to support tourism as a strategic national asset, culminating in the upcoming Tourism Policy Statement to provide clear direction and governance. The government aims to balance boosting visitor demand with enhancing supply capacity, ensuring growth benefits both visitors and New Zealand communities while protecting unique local experiences.