Articles tagged with Tourism Growth Roadmap
Shaping New Zealand Tourism 2050: Growth, Sustainability, and System Reform
1 month ago | 390 viewsThe speech highlights New Zealand's efforts to sustainably grow its tourism sector through initiatives like the Regional Events Promotion Fund, Major Events and Tourism Package, and investments in infrastructure such as cycle trails and the New Zealand International Convention Centre. It emphasizes the importance of coordinated national leadership, streamlined regional collaboration, and long-term investment to support tourism as a strategic national asset, culminating in the upcoming Tourism Policy Statement to provide clear direction and governance. The government aims to balance boosting visitor demand with enhancing supply capacity, ensuring growth benefits both visitors and New Zealand communities while protecting unique local experiences.
Tags: John Glover Susan Houge Mackenzie Otago Tourism Policy School New Zealand Tourism Growth Roadmap Tourism System Review Tourism Policy Statement Michelin Guide Regional Events Promotion Fund 2026 Hospitality SummitNew Zealand Tourism Booms with 6% More Visitors and $12.3B Spend in 2025
5 months ago | 639 viewsInternational visitors to New Zealand are increasing in number and spending more, driving significant growth in the tourism sector and economy, with total spending reaching $12.3 billion for the year ending September 2025. Visitor numbers rose to 3.43 million, reaching 88% of pre-pandemic levels, boosted by higher-spending travelers, especially from the USA. The government supports this growth through the Tourism Growth Roadmap, aiming to double tourism export value by 2034 while enhancing visitor experiences and regional opportunities.
Tags: Louise Upston New Zealand Tourism International Visitors USA MBIE Tourism Growth Roadmap Hospitality Economy Visitor SurveyInternational Visitor Arrivals and Spending on the Rise, Boosting New Zealand's Tourism Sector and Economy
8 months ago | 907 viewsFresh data released today indicates that international visitor arrivals and spending are on the rise, boosting New Zealand's tourism sector and economy, as highlighted by Tourism and Hospitality Minister Louise Upston. The year ending June 2025 saw international tourism contribute $12.1 billion to the economy, a 4.3% increase from the previous year, with a 5% rise in visitor arrivals totaling 3.38 million. Despite positive growth, Upston emphasizes the need for continued efforts to further enhance the tourism sector, referencing initiatives like the Tourism Growth Roadmap aimed at doubling tourism exports by 2034.
Tags: tourism economy international visitors Louise Upston spending tourism sector international tourism visitor arrivals New Zealand Tourism Growth Roadmap