11 Aug 2026
2 months ago
568 views
The Government is investing $500,000 to expand the Tiaki – Care for New Zealand programme, which educates visitors on responsible travel to protect the country's natural environment and culture. The funding, sourced from the International Conservation and Tourism Visitor Levy, will support activities like signage, website improvements, training, and collaboration with councils and tourism organizations. Led by Tourism Industry Aotearoa and Tourism New Zealand, the initiative aims to grow tourism sustainably while preserving New Zealand’s unique attractions and supporting the economy.
29 Jul 2026
2 months ago
670 views
The New Zealand Government is investing $800,000 to upgrade Tourism New Zealand’s systems, making local tourism services more accessible and visible through AI search tools. This initiative aims to improve the accuracy and personalization of holiday planning by making tourism data AI-ready and expanding the AI travel assistant with detailed regional information. The investment supports goals to boost tourism exports by 2034, increase international visitors to pre-pandemic levels by 2026, and grow tourism-related jobs and economic growth.
25 Jun 2026
4 months ago
861 views
The New Zealand Government, led by Tourism and Hospitality Minister Louise Upston, has released a Tourism Policy Statement to guide collaboration between central and local governments and industry in growing tourism and boosting regional economies. The policy aims to double the value of tourism exports by 2034 through strategic investments, infrastructure, marketing, and initiatives like the Regional Tourism Boost, which supports campaigns to attract international visitors beyond main centers and peak seasons. With $5 million allocated for round three of the Regional Tourism Boost, targeting key markets such as Australia, China, and North America, recent data shows tourism is recovering strongly, with international visitor numbers reaching 94% of pre-pandemic levels.
12 Mar 2026
7 months ago
1381 views
Tourism and Hospitality Minister Louise Upston emphasized the hospitality industry's significant contribution to New Zealand’s economy, generating over $9 billion in GDP and shaping visitor experiences. Since the first Hospitality Summit in 2024, the government has collaborated with the industry by introducing the Michelin Guide, investing in regional tourism, supporting major events, and reviewing regulations. The 2026 Summit focused on reflecting progress and planning practical steps to build a strong, resilient hospitality sector through continued partnership between government and industry.
15 Jan 2026
9 months ago
1371 views
The New Zealand Government is investing $3.69 million through the Regional Tourism Boost to promote international visitors exploring regional areas beyond typical hotspots. Five targeted campaigns will attract tourists from the USA, Canada, and Australia to diverse regions, highlighting unique experiences like cycling, wine tasting, and local hospitality during quieter seasons. This initiative aims to support local businesses, create jobs, and ensure tourism benefits are shared across the country’s communities.
15 Jan 2026
9 months ago
1404 views
The New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.
14 Nov 2025
11 months ago
1251 views
The Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.