11 Aug 2026
2 months ago
568 views
The Government is investing $500,000 to expand the Tiaki – Care for New Zealand programme, which educates visitors on responsible travel to protect the country's natural environment and culture. The funding, sourced from the International Conservation and Tourism Visitor Levy, will support activities like signage, website improvements, training, and collaboration with councils and tourism organizations. Led by Tourism Industry Aotearoa and Tourism New Zealand, the initiative aims to grow tourism sustainably while preserving New Zealand’s unique attractions and supporting the economy.
29 Jul 2026
2 months ago
670 views
The New Zealand Government is investing $800,000 to upgrade Tourism New Zealand’s systems, making local tourism services more accessible and visible through AI search tools. This initiative aims to improve the accuracy and personalization of holiday planning by making tourism data AI-ready and expanding the AI travel assistant with detailed regional information. The investment supports goals to boost tourism exports by 2034, increase international visitors to pre-pandemic levels by 2026, and grow tourism-related jobs and economic growth.
18 Jun 2026
4 months ago
972 views
The New Zealand Government plans to boost tourism growth by investing $4 million in targeted marketing in Australia, the United States, and China, alongside a $1 million boost to attract more business events. Tourism and Hospitality Minister Louise Upston emphasized that tourism, as the country's second-largest export, is vital for economic growth, with goals to restore visitor numbers to pre-pandemic levels by 2026 and double tourism export value in ten years. These investments, funded by the International Visitor Levy, aim to accelerate visitor numbers, support high-value business events, and deliver economic benefits across New Zealand.