New Zealand's Tourism Growth Plan Aims to Double Export Value by 2034
The New Zealand Government, led by Tourism and Hospitality Minister Louise Upston, has released a Tourism Policy Statement to guide collaboration between central and local governments and industry in growing tourism and boosting regional economies. The policy aims to double the value of tourism exports by 2034 through strategic investments, infrastructure, marketing, and initiatives like the Regional Tourism Boost, which supports campaigns to attract international visitors beyond main centers and peak seasons. With $5 million allocated for round three of the Regional Tourism Boost, targeting key markets such as Australia, China, and North America, recent data shows tourism is recovering strongly, with international visitor numbers reaching 94% of pre-pandemic levels.