07 Sep 2026
1 month ago
512 views
The New Zealand Government is investing $5 million to support six regional tourism initiatives aimed at attracting international visitors during the quieter months of spring 2026 and early summer 2027. These campaigns target tourists from Australia, North America, and China, promoting regional food, wine, hospitality, and outdoor experiences to encourage longer stays and travel beyond main gateways. The funding is allocated to specific projects led by regional organizations to boost local economies and spread tourism benefits across the country.
14 Nov 2025
11 months ago
1179 views
WellingtonNZ and partner regions are promoting the Classic New Zealand Wine Trail internationally with a $991,000 campaign funded by the government. Tourism and Hospitality Minister Louise Upston highlights the importance of showcasing Wellington, Wairarapa, Hawke’s Bay, and Marlborough to attract more visitors to experience their wine, food, and unique attractions. The campaign aims to encourage travelers to explore beyond popular destinations and discover the diverse flavors and experiences offered along the trail.
14 Nov 2025
11 months ago
1251 views
The Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.