03 Sep 2026
1 month ago
427 views
Tourism and Hospitality Minister Louise Upston welcomes a new industry report outlining 48 practical recommendations to support New Zealand's hospitality sector, acknowledging progress made since the 2024 Hospitality Summit. The Government has collaborated closely with the sector through various initiatives and will develop a Hospitality Action Plan to coordinate priority efforts across multiple agencies and portfolios. This plan aims to remove growth barriers, support businesses and workers, and strengthen the sector’s contribution to the economy through ongoing partnership with industry stakeholders.
29 Aug 2026
1 month ago
496 views
Nearly 200,000 cruise ship passengers are expected to visit New Zealand this season, boosting regional tourism, jobs, and businesses, according to Tourism Minister Louise Upston. The government has collaborated closely with the cruise sector to enhance New Zealand's appeal as a must-dock destination, implementing practical measures and hosting industry forums to strengthen its global cruise position. These efforts, alongside infrastructure developments and policy support, aim to build a sustainable cruise industry and contribute to doubling the value of international tourism by 2034.
27 Aug 2026
1 month ago
476 views
Tourism and Hospitality Minister Louise Upston has welcomed Tourism Industry Aotearoa's Tourism 2050 strategy, highlighting its role in guiding the future of tourism amid upcoming challenges and opportunities. She emphasized the strategy’s alignment with the Government's Tourism Policy Statement, which aims for sustainable growth benefiting visitors, communities, and the economy. Upston expressed support for ongoing collaboration between the government, industry, and communities to ensure the tourism sector's long-term success through innovation and balanced development.
25 Jun 2026
4 months ago
861 views
The New Zealand Government, led by Tourism and Hospitality Minister Louise Upston, has released a Tourism Policy Statement to guide collaboration between central and local governments and industry in growing tourism and boosting regional economies. The policy aims to double the value of tourism exports by 2034 through strategic investments, infrastructure, marketing, and initiatives like the Regional Tourism Boost, which supports campaigns to attract international visitors beyond main centers and peak seasons. With $5 million allocated for round three of the Regional Tourism Boost, targeting key markets such as Australia, China, and North America, recent data shows tourism is recovering strongly, with international visitor numbers reaching 94% of pre-pandemic levels.
26 Mar 2026
7 months ago
1293 views
The speech highlights New Zealand's efforts to sustainably grow its tourism sector through initiatives like the Regional Events Promotion Fund, Major Events and Tourism Package, and investments in infrastructure such as cycle trails and the New Zealand International Convention Centre. It emphasizes the importance of coordinated national leadership, streamlined regional collaboration, and long-term investment to support tourism as a strategic national asset, culminating in the upcoming Tourism Policy Statement to provide clear direction and governance. The government aims to balance boosting visitor demand with enhancing supply capacity, ensuring growth benefits both visitors and New Zealand communities while protecting unique local experiences.