Articles tagged with Visitor Survey
New Insights Reveal Why and How New Zealanders Travel Domestically in 2025
6 days ago | 91 viewsThe new Domestic Visitor Survey, conducted in late 2025, reveals that three in five New Zealanders took overnight trips and nearly half took day trips in the previous six months, with main motivations being visiting family and relaxation. Domestic tourism accounts for about 60% of New Zealand's tourism expenditure, making these insights crucial for industry planning and responding to travel trends, especially as international visitor numbers recover post-COVID. The survey highlights high trip satisfaction, common planning methods, and barriers like cost and weather, with further data releases planned to support ongoing tourism development.
Tags: Louise Upston New Zealand Domestic Visitor Survey Tourism Hospitality Verian Ministry of Business Innovation and Employment Tourism Evidence and Insights Centre Covid CensusNew Zealand Tourism Booms with 6% More Visitors and $12.3B Spend in 2025
3 months ago | 390 viewsInternational visitors to New Zealand are increasing in number and spending more, driving significant growth in the tourism sector and economy, with total spending reaching $12.3 billion for the year ending September 2025. Visitor numbers rose to 3.43 million, reaching 88% of pre-pandemic levels, boosted by higher-spending travelers, especially from the USA. The government supports this growth through the Tourism Growth Roadmap, aiming to double tourism export value by 2034 while enhancing visitor experiences and regional opportunities.
Tags: Louise Upston New Zealand Tourism International Visitors USA MBIE Tourism Growth Roadmap Hospitality Economy Visitor Survey