New Zealand's Sport Diplomacy Strategy: Strengthening Ties and Boosting Trade on the World Stage

The New Zealand Government launched a Sport Diplomacy Strategy aiming to strengthen international ties, boost trade, and showcase the country globally through sports. The strategy leverages the universal language of sport to connect people, build trust, and create lasting bonds between nations. With a focus on India, the Pacific, and the United States, the initiative aims to use New Zealand's sporting reputation to enhance diplomatic and economic relations, with upcoming centenary celebrations with India set to further deepen ties through sports, culture, and business.