Top Up Campaign Empowers Over 3 Million Kiwis to Boost Mental Wellbeing

The nationwide Top Up campaign, launched in August to promote the Five Ways to Wellbeing, has reached over 3.2 million New Zealanders and attracted 115,000 website visitors in four months, exceeding expectations. The campaign encourages simple, evidence-based daily actions to boost mental health and aims to shift the focus from crisis to prevention, supported by government funding for community initiatives. Mental Health Minister Matt Doocey highlights the strong public engagement as a positive step toward reducing stigma and fostering proactive mental wellbeing across all communities.