New Insights Reveal Why and How New Zealanders Travel Domestically in 2025

The new Domestic Visitor Survey, conducted in late 2025, reveals that three in five New Zealanders took overnight trips and nearly half took day trips in the previous six months, with main motivations being visiting family and relaxation. Domestic tourism accounts for about 60% of New Zealand's tourism expenditure, making these insights crucial for industry planning and responding to travel trends, especially as international visitor numbers recover post-COVID. The survey highlights high trip satisfaction, common planning methods, and barriers like cost and weather, with further data releases planned to support ongoing tourism development.