27 Aug 2026
1 month ago
476 views
Tourism and Hospitality Minister Louise Upston has welcomed Tourism Industry Aotearoa's Tourism 2050 strategy, highlighting its role in guiding the future of tourism amid upcoming challenges and opportunities. She emphasized the strategy’s alignment with the Government's Tourism Policy Statement, which aims for sustainable growth benefiting visitors, communities, and the economy. Upston expressed support for ongoing collaboration between the government, industry, and communities to ensure the tourism sector's long-term success through innovation and balanced development.
11 Aug 2026
2 months ago
568 views
The Government is investing $500,000 to expand the Tiaki – Care for New Zealand programme, which educates visitors on responsible travel to protect the country's natural environment and culture. The funding, sourced from the International Conservation and Tourism Visitor Levy, will support activities like signage, website improvements, training, and collaboration with councils and tourism organizations. Led by Tourism Industry Aotearoa and Tourism New Zealand, the initiative aims to grow tourism sustainably while preserving New Zealand’s unique attractions and supporting the economy.
13 Nov 2025
11 months ago
2259 views
Tourism Minister Louise Upston is pleased with the growth in New Zealand's overseas visitor numbers, particularly from Australia, which saw a 12% increase in arrivals in September 2025 compared to the previous year. Overall, New Zealand welcomed 248,600 international visitors in September 2025, with significant increases also seen from the United States, United Kingdom, and Japan. The government's efforts to attract more international visitors and boost the tourism industry are reflected in the record-high arrivals in Queenstown and Christchurch, as well as the initiatives such as the Tourism Boost package and the $70 million events and tourism investment package.
13 Oct 2025
1 year ago
1269 views
The Government celebrates a 7.5% increase in international visitor arrivals in August, signaling a positive trend for the tourism industry's recovery post-COVID. Minister Louise Upston emphasizes the economic importance of tourism as New Zealand's second highest export earner. The Tourism Industry Association survey indicates an 86% confidence level among tourism organizations for the upcoming year, reflecting the industry's optimism and the Government's investments to promote New Zealand as a top destination.
12 Sep 2025
1 year ago
1323 views
Regional Development Minister Shane Jones praised the collaborative effort between Buller District Council, Development West Coast, and Endura in building 10 new units at Reefton Campground using local labor and businesses. The project aims to enhance accommodation options for both locals and tourists. The initiative not only provided employment for 50 local workers but also boosted the local economy, with Endura leasing the units initially for its staff before repurposing them for visitor accommodation.
12 Sep 2025
1 year ago
1355 views
The Government is providing $50k to Nelson Tasman for domestic tourism marketing to support local businesses impacted by severe weather events, according to Tourism and Hospitality Minister Louise Upston. Nearly 70% of tourism and hospitality businesses in the region have suffered revenue losses due to cancellations and a drop in visitors. The funding will be used for a domestic marketing campaign to promote tourism in Nelson Tasman, emphasizing its importance for the local economy and encouraging visitors to explore the region.