International Visitors Boost New Zealand Tourism with $12.5B Spend in 2025

International visitors to New Zealand are rapidly returning, with tourism contributing $12.5 billion to the economy for the year ending December 2025, a 3% increase from the previous year. Visitor numbers have reached 90% of 2019 levels, with spending per visitor and daily spending both rising, boosting local businesses and jobs. The government aims to double the value of tourism exports by 2034, highlighting the sector’s importance as New Zealand’s second-largest export earner.