$450K Boost for Waikato Tourism: New International Autumn Travel Campaign

Tourism and Hospitality Minister Louise Upston announced over $450,000 funding for the One Flight campaign to boost international tourism in the Waikato region during autumn, targeting visitors from Australia via direct flights to Hamilton Airport. The campaign, led by Hamilton & Waikato Tourism in collaboration with regional partners, offers new seasonal travel deals and themed itineraries highlighting attractions like the Waikato River Trails, Hobbiton Movie Set, and Waitomo glowworm caves. This initiative is part of a larger $3.69 million Regional Tourism Boost aiming to support local businesses, create jobs, and attract visitors to central North Island destinations in autumn and early winter 2026.