NZ Government Proposes Digital Food Labels to Boost New Supermarkets Entry

The New Zealand Government is proposing a trial of digital food labelling for lower-risk imported goods to reduce costly re-labelling requirements for new supermarkets entering the market. This initiative aims to provide allergen, ingredient, and nutrition information via QR codes and digital platforms while ensuring compliance with food safety regulations. Public consultation on the trial is open until December 19, 2025, with the goal of enhancing market entry flexibility and supporting trans-Tasman digital labelling efforts.