Tourism 2050 Strategy Unveiled to Boost New Zealand’s Future Tourism Growth

Tourism and Hospitality Minister Louise Upston has welcomed Tourism Industry Aotearoa's Tourism 2050 strategy, highlighting its role in guiding the future of tourism amid upcoming challenges and opportunities. She emphasized the strategy’s alignment with the Government's Tourism Policy Statement, which aims for sustainable growth benefiting visitors, communities, and the economy. Upston expressed support for ongoing collaboration between the government, industry, and communities to ensure the tourism sector's long-term success through innovation and balanced development.