Government Invests $5M to Boost Regional Tourism and Attract Global Visitors to NZ
The New Zealand Government is investing $5 million to support six regional tourism initiatives aimed at attracting international visitors during the quieter months of spring 2026 and early summer 2027. These campaigns target tourists from Australia, North America, and China, promoting regional food, wine, hospitality, and outdoor experiences to encourage longer stays and travel beyond main gateways. The funding is allocated to specific projects led by regional organizations to boost local economies and spread tourism benefits across the country.