New Zealand Boosts Tourism with $5M Marketing Investment in Key Markets

The New Zealand Government plans to boost tourism growth by investing $4 million in targeted marketing in Australia, the United States, and China, alongside a $1 million boost to attract more business events. Tourism and Hospitality Minister Louise Upston emphasized that tourism, as the country's second-largest export, is vital for economic growth, with goals to restore visitor numbers to pre-pandemic levels by 2026 and double tourism export value in ten years. These investments, funded by the International Visitor Levy, aim to accelerate visitor numbers, support high-value business events, and deliver economic benefits across New Zealand.