New Zealand Sees 20% Drop in Tobacco Sales as Smoking Rates Decline

New Zealand has seen a significant decline in tobacco sales, dropping over 20% in 2025 and more than halving in the past decade, though concerns remain about illegal cigarette availability. The government is addressing smoking harm through increased enforcement of tobacco and vape laws, youth prevention programs like Smokefreerockquest, and enhanced support for smokers to quit, including updated clinical guidelines and funded vape kits. Despite progress, efforts continue to focus on reducing smoking-related harm, emphasizing vaping as a less harmful cessation tool.