New Zealand Hikes Penalties for Misleading Advertising to Protect Consumers

The Government plans to significantly increase penalties for breaches of the Fair Trading Act, raising maximum fines to the greater of $5 million, three times the commercial gain, or the transaction value, to better deter misleading advertising and unfair business practices. The reforms will shift most breaches from criminal to civil liability, allowing the Commerce Commission to act on a lower standard of proof, while serious offenses remain criminal, aiming to create a fairer marketplace and protect consumers. These changes follow rising complaints and aim to align New Zealand’s laws with international standards, with legislation expected to pass next year after public consultation.