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NZ Pine: New Zealand’s Trusted Brand for Sustainable Premium Timber Exports

11 Jun 2026 | 2 months ago | 640 views

The Government and forestry sector are partnering to create the ‘NZ Pine’ brand, establishing New Zealand as a premium, trusted supplier of sustainably sourced radiata pine wood products. This brand, backed by a government-administered standard, will provide transparency and assurance about product origin and environmental responsibility, enhancing global market confidence. Launching in early 2027, NZ Pine aims to strengthen export earnings and support New Zealand’s goal of doubling export value within ten years.

Tags: NZ Pine New Zealand Todd McClay Forestry Minister Ministry for Primary Industries forestry sector wood processing radiata pine sustainable forestry export earnings