‘Everyone Must Go’ Campaign Drives Surge in Australian Tourism to New Zealand

The 'Everyone Must Go' campaign in New Zealand exceeded expectations, bringing in over 7,981 additional visitors and generating significant attention on both sides of the Tasman. Tourism and Hospitality Minister Louise Upston highlights the campaign's success in boosting regional economies and tourism operators through collaboration between the sector and government. The campaign's strong results led to further investment, showcasing the positive impact of targeted marketing efforts on driving economic growth and supporting the tourism industry.