New Zealand Secures $450 Million in Deals at China Import Expo, Expands Market Opportunities

Up to $450 million of new deals and partnerships were concluded this week at the China International Import Expo (CIIE), Trade and Investment Minister Todd McClay has announced.

More than 20 Memorandums of Understanding and supply agreements between New Zealand and Chinese companies were signed during his visit to CIIE. More than 80 New Zealand companies participated.

China is an important market, and this event was a chance to showcase the broad range of premium, high quality Kiwi offerings, Mr McClay says.

The New Zealand companies who participated represented a diverse array of sectors, including food and beverage, health care, and technology.

This Government continues to support New Zealand exporters in market to drive value and innovation.

The new ‘Grass-Fed’ standard is one example of this, where the Government is working with industry to promote New Zealand’s agricultural sector to drive farmgate returns.

The visit coincided with the world’s biggest online sales event, Double Eleven.

E-commerce and digital trade has become essential for many New Zealand exporters in China in order to keep up with fast-changing consumer demands, Mr McClay says.

The Chinese market remains vital as we work towards doubling the value of exports in 10 years.